Lee Ann Head

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Lee Ann Head – VP Research and Insight Lee Ann started our research department nearly two decades ago and now oversees all custom and proprietary research, including our Pulse studies. She directs a staff that designs quantitative and qualitative studies, and she oversees secondary analyses, digging deep to find the nuggets of information that pave the way for successful insights, strategies and creative. She regularly presents findings to clients and industry groups around the country. Before joining Shelton Group in 2000, Lee Ann spent 11 years in the banking industry, learning customer segmentation, analysis and profitability. She also served as senior vice president of marketing for BankFirst, an $850 million multi-bank holding company. In that position, she was responsible for strategic planning, branding, advertising and corporate and customer communications. Education Master of Mass Communication, Advertising Management, University of Georgia B.A., Communications, Shorter College Training Certificate of Proficiency in Qualitative Analysis, Burke Institute, 2006 Applied Research Methods, American Marketing Association, 2004