Kathi Scharf is the Director of Marketing for Immersion Active, the first U.S. digital agency focused solely to marketing to 50+ consumers online. She has a B.A. in journalism from Pennsylvania State University and an M.A. from Old Dominion University. For the past 12 years, Kathi has played leading roles within the Immersion Active team as it has blazed a trail for creating highly effective online marketing strategies and campaigns targeting Boomers and Seniors. Prior to joining Immersion Active, Kathi spent 15 years working as a technical writer in the software industry. Kathi is passionate about understanding the underlying needs that motivate mature consumer behavior.