John Schleimer, MIRM, CAASH, is president of Market Perspectives, which is a residential and commercial real estate consulting firm based in Roseville, CA. The firm specializes in analyzing competitive markets, developing product positioning and market strategies, consumer preference research and conducting market feasibility and absorption studies for clients across the country.
The National Association of Home Builders (NAHB) and the National Sales and Marketing Council (NSMC) selected John to receive the Legend of Residential Marketing award at the International Builders Show in Las Vegas in February 2014. He is only the second market researcher to receive this prestigious honor since the award’s inception in 1992. He has also been awarded NAHB’s Bill Molster Award in 2009 for his contributions to the organization, NSMC and Institute of Residential Marketing (IRM) since 1986.
Creator and host of the former weekly internet talk radio show, “Housing in America,” on VoiceAmerica.com, Schleimer is past President of IRM and former Trustee of the 50+ Housing Council and the Single Family Production Home Committee. He was accorded the Certified Active Adult Specialist in Housing (CAASH) designation in 2007 and was a national instructor for 15 years for the IRM courses for market research, product positioning and market strategies.