Joel Cox is the Director of Digital Strategy and Co-Founder of Strategus, an onmi-channel programmatic platform that offers data-driven audience identification and targeted delivery. Strategus’ innovative ad tech and high touch campaign management drive custom, full-funnel cross-device solutions. Strategus pioneered programmatic OTT advertising and thrives on the relentless pursuit of what’s ‘What’s Next in Data-Driven Advertising’. Joel developed his first online business at the age of 20 and graduated from the University of Colorado at Boulder with a degree in marketing. Joel’s background began with search optimization and after having been a member of the core team that developed and rolled out the nation’s first publisher-owned ad network for Media News Group, Joel Co-founded Strategus. Joel is Google Certified and fluent in all facets of digital advertising with a passion and emphasis on cutting-edge & innovative digital display and video tactics.