Joe Duffus has been a visionary in the interior design and merchandising of model homes and the commercial industry for close to thirty years. His progressive approach to “selling homes faster” comes from his innate entrepreneurial spirit. Unlike most design firm CEOs, Joe places as much emphasis on marketing a space as he does on the design of a space. Throughout the years, he has developed “a science” that enables homebuilders to increase absorption rates and maximize options sales and, for multifamily developers, increase occupancy rates while maximizing their square footage lease rates. Joe has created strategic partnerships with top industry players to offer the most comprehensive and effective merchandising tool in the industry.
In 2014, Joe became CEO of Builders Design, a position he currently holds. Joe has also been in demand as a new homes trends educator, judge and speaker for multiple regional and national homebuilder associations and builder shows, including the SEBC and International Builders Show.