Angela has been with Lasso Data Systems for ten years and is responsible for Lasso’s marketing and client experience initiatives, primarily focused on digital strategies for the North American home builder market. She also consults to, and helps clients who use Lasso CRM, by providing online strategy and email marketing expertise to help homebuilders and real estate developers achieve better results. Prior to joining Lasso, Angela spent 15 years in the corporate training industry working with a national training organization and assisting companies with the development and delivery of corporate training programs. Additionally, she held marketing and sales management positions where she gained both inbound and outbound marketing expertise – including lead generation & management, social media, and email marketing. Angela has been in the technology industry for over 25 years. She balances work and family beautifully and can often be found on the weekend at the soccer field watching her kids or husband play, or out for an early morning run with her favorite running partner, Monte (her yellow lab)! She has a passion to make a difference, to roll up her sleeves and get fully involved in all aspects of her life – she is actively involved in her community and sits on several boards and committees. Angela is currently a National Member of Professional Women in Building and serves on the executive board and is the Communication and Education Chair.