The animated force behind Merrick Towle Communications’ marketing strategies, Amy combines her theatrical ability to walk in other’s shoes and her MBA know-how to develop dynamic branding initiatives. In her fifteen years with MTC, Amy has worked with the agency’s largest clients and has been instrumental in the successful implementation of countless campaigns, regardless of complexity.
A self-proclaimed sociologist, Amy’s passion is uncovering what makes a company or product unique and special. She then looks for the target audience who really needs the product. Finding cool and targeted ways for the product and prospect to meet, date, get married and live happily ever after is how Amy approaches strategic marketing plans. It’s this belief in engaging the consumer (and an obsession with social media) that leads her to incorporate digital and social media tools into client marketing strategies. The more often the product and the consumer can connect and converse, the more likely people are to buy. Digital tools also provide a wealth of information to ensure her campaigns are reaching the right audience and leading to purchase.
Amy’s tenacity in ensuring MTC’s clients have the best possible materials has not only led to successful campaign launches but has resulted in industry accolades. Her awards, including numerous Best Overall Campaigns at NAHB Pillars of the Industry Awards and Best Overall Interactive at the Advertising Club Addy Awards, sit on her desk surrounded by her children’s original artwork.
Specialties: account management, account planning, corporate branding, and social media.