Marketing & Communicating with the Aging In Place Client (CAPS I)

Millions of Americans are living longer and more active lives. Because they are embracing newly found and changing lifestyles, they need to revitalize their home environment. Identifying this burgeoning opportunity and then developing the skills to interact with this market can help you grow your business dramatically. The goal of the course is to equip course participants with the knowledge and tools to effectively market and sell services to the aging in place (AIP) market. By completing this course, participants will be able to: •Describe three segments within the AIP market that present business opportunities for building professionals. •Identify access points and marketing opportunities within targeted AIP market segments. •Explain how allied professionals can collaborate effectively to serve a targeted AIP market. •Identify common challenges of functioning in a real world environment for the AIP population. •Enhance the AIP client consulting process with effective needs assessment and communication techniques. This course qualifies for: •6 CE for AIBD •0.6 CEU for AOTA •6 NAHB CE for: CAPS, CGA, CGB, CGR, GMB, CSP, Master CSP, CMP, MIRM

Course Information

When: March 10, 2020
8:00 AM to 5:00 PM

Where: 335 116th Avenue SE
Bellevue, WA 98004

Contact: Hillary Vanatta
111 21st Avenue SW
Olympia, WA 98501

Phone: 360-352-7800

NAHB Member Fee: $265.00
Non-member Fee: $300.00
Instructor: Joseph Irons CAPS, CGP, CGR, GMB, GMR
Sponsoring HBA: BIA of Washington - 4900
Sponsoring HBA Website: