CADRE Recipient: Rolf Parelius, CAPS, CGR, CGP, CPD, Home Builders Association of Greater New Orleans Remodelers Council
Rolf Parelius, CAPS, CGR, CGP, CPD (CPTED Professional Designation – Crime Prevention Through Environmental Design) served as the chairman for the Remodelers Council in 2017.
Rolf first gained notoriety among his peers in 2008 when he was a new HBA member, thirsty for knowledge. He was known to make the three-hour round-trip drive from his home and office in Buras, La., to attend a class or a meeting at the HBA office in Metairie. He undoubtedly spent more time traveling to and from these events than he spent at the event itself, but he never had a bad attitude.
When he became chairman of the Remodelers Council, Rolf laid out all his observations and goals with the staff and immediate past chairman, and the group got to work. The Remodelers Council membership and attendance had fallen tremendously in recent years. Rolf, through his years of observation and conversations with HBA staff and other board members, had an idea to fix this. He essentially came in and “blew up” the structure of the local council, being keenly aware that the days of members coming simply for lunch and comradery were over, and it was time to offer much more value.
For that reason, the council began holding quarterly luncheons and quarterly roundtables. Because there were now only four quarterly luncheons, it proved much easier to (1) provide valuable, thoughtful content, and (2) get members to meetings, because they were able to dedicate the time. Additionally, through his involvement with NAHBR, Rolf was able to get then-NAHBR Chairman Dan Bawden at the third quarterly luncheon. Dan’s presentation was billed as a major event for the council, and used as a member recruitment tool. Through this event, the council recruited a new member to the HBA, a new Affiliate member, and 13 new Remodelers Council members.