Winner, Excellence in Marketing: Brochure
Project Name: Introductory Brochure
The Appalachian Log Structures, Inc. introductory brochure was developed to pass out at industry and other home building shows and seminars to introduce their company, the products they manufacture, the benefits of our product and services, and an invitation to visit their website or schedule a model home appointment. It targets the buyer looking for a company with longevity in the log home industry, quality log home building products, and a large selection of log profiles, corner notches and other flexibility in the design process. The first open reveals text that highlights the unique differences that set Appalachian Log Structures, Inc. apart from their competition and reasons to consider buying from their company. The second open fold reveals two of their popular standard floor plans, general size details, and actual interior and exterior photos of the log home. They showcase two of their most popular log profile and corner styles in the photos to show some of the many options they offer in customizing the log home of a client’s dream. The tag line "Preserving America's Log Home Heritage" alludes to the unique borate pressure treating process that preserves the wood in a log home, in which their company specializes, as well as the 40 years they have been serving and preserving the long heritage that log homes have held in American history.