Drivers of Remodeling Spending

The remodeling market can be a roller coaster ride, with market demand varying widely from city to city. Even different neighborhoods in the same metro market can have significant differences in remodeling activity and demand.

This critical market analysis tool from NAHB gives you an in-depth look at the drivers of remodeling spending locally and nationwide so that you can more strategically target your marketing efforts and grow your business.

“NAHB’s report on remodeling activity by ZIP code is one of the most useful tools that we have found to be available in evaluating where a remodeler’s marketing resources need to be allocated. Each piece of data in that report—housing stock, age, income, education and improvement spending—is a relevant indicator of potential remodeling activity.”

-Robert Kraay, RT Marketing Inc. 

Ten new data points (bolded) are included with the 2018 projections. These topics include the number of owner-occupied homes, the number of homes with improvements, spending per improvement, total spending in each ZIP code, household income levels, the share of homes built before-1940, 1940-1969, 1970-1999, 2000-2009, and after 2009, the age distribution of home owners, home owners’ minority status, share of college educated home owners, and the percentages of married home owners and home owners with children.

The comprehensive full U.S. dataset contains home owner statistics for over 26,000 ZIP codes across the country. Divisional datasets contain data for states within U.S. Census divisions. All datasets come in an easy to download and manipulate Excel spreadsheet. NAHB Remodelers members can instantly download the divisional datasets free of charge.


U.S. Census Division Map

Remodeling Expenditures by ZIP Code - Complete U.S. Dataset

Wondering which neighborhoods offer the best opportunity to grow your business? Customize your marketing efforts at the micro level with valuable data about owner-occupied homes, home improvement spending, age of homes and home owners, household income, and much more for more than 26,000 individual ZIP codes around the country. The complete dataset comes in an instantly downloadable Excel spreadsheet. Looking for historical data? Scroll down the page to learn more about purchasing past full datasets.

Learn More and Purchase

NAHB Remodelers Member Price: $599.00
NAHB Member Price: $699.00
Non-Member Price: $899.00

U.S. Census Division Map

Remodeling Expenditures by ZIP Code - Divisional

Looking to get new customers in new neighborhoods? Customize your marketing efforts at the micro level with valuable data about owner-occupied homes, home improvement spending, household income, and much more for each ZIP code within a specific geographical division, instantly downloadable in an Excel spreadsheet.

This resource is a member benefit of NAHB Remodelers—active members can download a divisional dataset at no cost! Not a member yet? Learn how to join at nahb.org/whynahbr.

NAHB Remodelers Member Price: FREE
NAHB Member Price: $199
Non-Member Price: $299

Divisions are in accordance with the U.S. Census Bureau. Click on the links below to purchase.

U.S. Census Division Map

Remodeling Expenditures by ZIP Code - Historical Complete U.S. Datasets

Trying to compare remodeling data over time? Take advantage of past datasets to see trends throughout the years. With records back to 2014, select which year(s) you’d like to download. Historical datasets are available for the entire country in Excel format.

Price: $499 each

Click on the links to purchase the desired year.

Questions? Contact Kristin LeMunyon at 800-368-5242 x8451 or klemunyon@nahb.org.

Contacts

Kristin LeMunyon
202-266-8451
klemunyon@nahb.org