The remodeling market can be a roller coaster ride, with market demand varying widely from city to city. Even different neighborhoods in the same metro market can have significant differences in remodeling activity and demand.
This critical market analysis tool from NAHB gives you an in-depth look at the drivers of remodeling spending locally and nationwide so that you can more strategically target your marketing efforts and grow your business.
“NAHB’s report on remodeling activity by ZIP code is one of the most useful tools that we have found to be available in evaluating where a remodeler’s marketing resources need to be allocated. Each piece of data in that report—housing stock, age, income, education and improvement spending—is a relevant indicator of potential remodeling activity.”
-Robert Kraay, RT Marketing Inc.
The comprehensive full dataset is the only product that contains dollar value estimates on home improvements undertaken by home owners in over 26,000 ZIP codes across the country, along with the number of owner-occupied homes, home owner education and household income levels, and the share of homes built in the 60s and 70s—the sweet spot for potential remodeling as identified by economic experts. The state and local dataset contains the same data points for statewide or specific ZIP code areas.
The national dataset comes in an easy to download and manipulate Excel spreadsheet; while the state and local level dataset—which is free to NAHB Remodelers members—can be instantly downloaded as a PDF.
Remodeling Expenditures by ZIP Code - Complete U.S. Dataset
Wondering which neighborhoods offer the best opportunity to grow your business? Customize your marketing efforts at the micro level with valuable data about owner-occupied homes, home improvement spending, education levels and household income for more than 26,000 individual ZIP codes around the country. The complete dataset comes in an instantly downloadable Excel spreadsheet.
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NAHB Remodelers Member Price: $499.00
NAHB Member Price: $599.00
Non-Member Price: $699.00
Remodeling Expenditures by ZIP Code - State or Individual ZIPs
Looking to get new customers in new neighborhoods? Customize your marketing efforts at the micro level with valuable data about owner-occupied homes, home improvement spending, education levels and household income for each ZIP code within your—or any—state in this instantly downloadable PDF document.
This resource is a member benefit of NAHB Remodelers—active members can download a state dataset at no cost! Not a member yet? Learn how to join at nahb.org/whynahbr.
NAHB Remodelers Member Price: FREE
NAHB Member Price: $99
Non-Member Price: $199
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Questions? Contact email@example.com.