Sales and Marketing

It’s a whole new world for new home sales, as buyers overwhelmingly do their shopping online before visiting the models in a new community or interviewing a custom home builder. NAHB Education is staying ahead of these changes with online and in-person classes that demystify apps, help strengthen builders’ social media strategies and bring new understanding about Millennial home shoppers.

Designation courses leading to the Certified New Home Sales Professional (CSP), Master CSP, Certified New Home Marketing Professional and Master in Residential Marketing are delivered through the Institute of Residential Marketing, the home building industry’s leading resource for new home sales.

Master in Residential Marketing (MIRM)

Serious coursework requirements and a successful case study are musts for the MIRM.

Past Honorees

A list of the past Designees of the Year.

Online Customer Service Course

This online course teaches you how to manage every phase of customer interaction from the initial contact through constr...

Marketing and Sales for Building Professionals

How do you stand out from the crowd and make your brand relevant?

Certified New Home Marketing Professional (CMP)

Successfully manage the sales and marketing function of a new home community and boost your career.

Certified New Home Sales Professional (CSP)

Learn tried-and-true techniques for greeting prospects, overcoming objections and closing the sale.

Master Certified New Home Sales Professional (Master CSP)

Candidates complete 30 hours of advanced instruction in all facets of new home sales.