Marketing and Business Development

Lakisha Woods, Senior Vice President and Chief Marketing Officer
Mary Rocca - Manager, Marketing & Business Development

This group oversees all marketing and promotional efforts for NAHB products, events and services including IBS, advising stakeholders on printing and advertising needs. It acts as the keeper of the NAHB brand and logo requirements. It’s the home of NAHB Media, our video production group. It seeks new business opportunities, including affinity programs to bolster non-dues revenue. Staff also seeks sponsorship opportunities and maintains relationships with the companies that support our councils, boards and committees.

Brand Marketing

NAHB Media

Marketing and Customer Experience

Sales and Business Development

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