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The expanded third edition of this popular book covers the major steps involved in successful new home sales. Learn the ins and outs of the comprehensive contract, the move-in, warranty service, referrals, and a great close.
Get the best results from your sales and marketing program by learning how to:
- create a marketing plan
- budget for marketing
- develop an effective website
- conduct local marketing research
- manage salespeople
- manage prospects
- run a public relations campaign
- conduct promotional events
- use virtual models
This third edition includes a new chapter on using social media in your marketing, a more extensive chapter on multicultural sales, and online access to all checklists included in the book!