Boxabl is a startup that produces foldable buildings designed to ship under the threshold of an oversized load to stack and connect. The flagship model, the Casita, unfolds in hours to become a beautiful 375-square-foot living space. The company’s mission is to provide the highest quality houses at the lowest possible price.
Boxabl was founded by Paolo and Galiano Tiramani, who saw an opportunity to pioneer a new frontier in the housing industry. Although their background is not in housing or construction, they believe anything is possible through first principle thinking, engineering, and exceptional design. They wanted to make housing more affordable and efficient, and they saw an opportunity to do this by applying production line manufacturing techniques to the construction industry.
The team faced many challenges in starting the company, including the word “no” from potential partners, investors, and companies. However, they overcame these obstacles by creating a winning product and creating their own “yes.” The company’s marketing strategy focuses on telling the world what they will do and executing it. They have harnessed the power of social media and clever marketing to drive tremendous interest in their company. As a result, Boxabl’s online presence exploded. The attention resulted in a waitlist of over 150,000 names for their signature Casita model and $140 million crowdfunded.
Boxabl’s team has over 150 employees. The company’s founders and team are motivated by the opportunity to create something big and change the world. The Boxabl mission is to lower the cost of homeownership for everyone significantly. Obsessively designed to the highest standards of quality, strength, and sustainability to last for generations.