Member Fee: $279.00
Non-Member Fee: $419.00
This course is designed to help companies think strategically about social media and how it fits into the “big picture.” A well-designed marketing program must start with a strong foundation comprised of the company website, brand and content. After the foundation is in place, tactics like social media can be incorporated to drive traffic to the website. This course will help participants to craft a marketing plan that includes social media as a key component. The course takes place over three consecutive Tuesdays, 1-3 p.m. ET. Registration is open until 3 p.m. ET (12 p.m. PT) on Monday, Sept. 30.
This course is broken up into 3 consecutive sessions of 2 hours each. You must attend all 3 sessions and complete the test and course evaluation to get full credit for this course.