Marketing and Sales for Building Professionals

Customers today are both demanding and selective and, thanks to technology, they are very well educated. How do you stand out from the crowd and make your brand relevant? This course gives you an overview of the many types of marketing and sales tools to help you build your unique brand and a positive reputation so you can engage and motivate potential customers, clients, and referral partners to choose your product or remodeling services. The course includes exclusive resources for learning more about the sales and marketing techniques described.

As a graduate of this course, participants will be able to:

• Identify social media and emerging technology to enhance marketing.
• Describe time-tested and cutting-edge tactics to increase the effectiveness of advertising, promotions, and public relations.
• Identify a variety of methods to generate and qualify sales leads.
• Describe positive strategies to gain the agreement and close the sale.
• Describe follow through techniques that lead to great referrals.

Who Should Take This Course?

This course is designed for custom, small-volume and midsize builders; small-volume to midsize remodelers; trade partners; and sales or marketing professionals.

NAHB Designations and Continuing Education Credits

This course is required for the following NAHB designations: CGB and CGR

This course provides six hours of continuing education credits for these NAHB designations: CAPS, CGA, CGB, CGP, CGR, CSP, GMB, GMR, Master CGP, and Master CSP.

Additional Credit Information

6 AIBD CE. All face-to-face and online education provided by NAHB is approved by the American Institute of Building Design (AIBD) for continuing education units. Members of the Institute seeking credit must self-report by submitting a form and providing verification of attendance or completion.

The Louisiana State Licensing Board for Contractors has approved this course for CE.

This course has been approved by the state of Michigan for Continuing Competency.

Take this Course

Go to the Education Calendar page and enter Marketing and Sales for Building Professionals in the search box.