Member Fee: $249.00
Non-Member Fee: $349.00
Designations: CGA, CGB, CGR
The days of “build it or remodel it and they will buy” are a thing of the past. Today customers are both demanding and selective and, thanks to the world of technology, they are very well educated. So how do you stand out from the crowd and make your brand relevant? This course will give you an overview of the many types of marketing and sales tools available today to help you build your unique brand and a positive reputation so you can engage and motivate potential customers, clients and referral partners to choose your product or remodeling services. After the course, you will be given exclusive access to a Student FTP Site that provides additional resources for learning more about the sales and marketing techniques described in this course.
Special Instructions:
"Today’s customers are demanding, selective and very well-educated. So how do you stand out from the crowd and make your brand relevant? This course will give you an overview of the many types of marketing and sales tools available today to help you build your unique brand and a positive reputation so you can engage potential customers, clients and referral partners.
This course is held on two consecutive Thursdays from 1:00 - 4:00 pm ET.
Please contact elearninghelp@nahb.org with questions.
Long Description
This live class is intended to be interactive. Please ensure you are in an environment that allows you to participate and that your camera and microphone are working.
Due to the live, interactive nature of this course, no recordings will be available.
By completing this class participants in this course will be able to:
Identify social media and emerging technology to enhance marketing
Describe time-tested and cutting-edge tactics to increase the effectiveness of advertising, promotions and public relations
Identify a variety of methods to generate and qualify sales leads
Describe positive strategies to close the sale
Describe follow-through techniques that lead to great referrals
NAHB Credit: This class is eligible for 6 continuing education credits
Important Registration Details:
This course is non-transferable. Do not use another individual’s login information to register for this course. You must login to nahb.org as yourself to receive your certificate of completion and credit for this course. If you are not registered on nahb.org, create your login now. If you are having issues with your login, please contact our help desk at nahbsupport@nahb.org or 202.266.8313
You will have access to course materials, including the course test, for 30 days after the conclusion of the live sessions.
Cancellation and Refund Policy: You may cancel your registration and request a refund by emailing elearninghelp@nahb.org until the day of the scheduled live class. If requested after the class has begun a fee will be charged ($25 for a 3-hour class, $50 for a 6-hour class).
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