Building High Performance Homes for Today’s Home Buyer


Wellness and green building practices were popular design ideas before COVID-19, but have gained greater traction in the wake of the pandemic as consumers have taken a closer look at their lifestyles and their homes. The majority of home buyers prefer to go green when provided the option and will generally spend more for it — for instance, paying more for green building certifications or installing features that will save on utilities.

So how can builders capitalize on this growing interest and work it into their businesses?

The 2022 International Builders’ Show (IBS) will offer sessions dedicated to green building and design practices in today’s housing market. Check out the following to learn more, and how to implement these practices.

A Look Inside the Mind of the High Performance Home Buyer: Feb. 9, 3:45-4:45 p.m.

By taking a closer look at high performance home buyer preferences and their decision-making process, builders can clearly target these potential buyers, revise their marketing strategies and hone messaging to drive sales. Join this engaging session with Suzanne Shelton.

Beautiful AND Green: You Can Have It All: Feb. 8, 3-3:30 p.m.

An architect and interior designer/merchandiser discuss strategies to incorporate health, wellness and green design principles into your homes and meet the needs of today’s green-focused buyers.

A Practical Approach for Blending Custom Design Trends with High Performance Building Strategies: Feb. 9, 9:15-10:15 a.m.

A building scientist and a veteran high performance builder team up to discuss and demonstrate how popular custom design trends can be blended with affordable high performance building strategies to create exactly the homes today’s buyers seek.

Beer & Banter: High Performance Home Design Hacks: Feb. 9, 4:30-5:30 p.m.

Whether it’s designing for a smaller air conditioner due to a tighter building envelope or saving money on plumbing runs, green building experts will share how proper planning and creativity can help reduce costs when building green.

Visit to see more on these and other great sessions for high performance building, design trends and more.

Register now for the 2022 IBS, taking place in person from Feb. 8-10 in Orlando.

To stay current on the high-performance residential building sector, with tips on water efficiency, energy efficiency, indoor air quality, and other building science strategies, follow NAHB’s Sustainability and Green Building efforts on Twitter.

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