Prospective Buyers Continue to Turn into Active Buyers

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Of the 17% of American adults who were considering a future home purchase in the second quarter of 2021, more than half (61%) have moved beyond just planning and are now actively trying to buy. This share of active buyers has increased for six straight quarters, a trend that began after the final quarter of 2019 when it stood at 43%. In the past year and a half, several factors have contributed to turning more prospective buyers into active ones, namely: low mortgage rates, desire for more space and desire for a new location in the suburbs/exurbs. Furthermore, the share of prospective buyers who are actively searching for a home has grown in every region of the U.S. From the final quarter of 2019 to the second quarter of 2021, the share went from 46% to 66% in the Northeast, 40% to 50% in the Midwest, 43% to 58% in the South and 40% to 72% in the West. Rose Quint, NAHB assistant vice president for survey research, provides more insight in this Eye on Housing blog post.

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