In this rapidly-changing market, one thing is for sure — your customers are starting their home buying journeys online and they expect the experience to be amazing. There's one person in your organization who can manage these prospects, set the right expectations, and delight customers along the way: Your online sales counselor.
NAHB's webinar The Online Sales Counselor: Your Greatest Asset in 2021 & Beyond
, scheduled on June 23, 2-3 p.m. ET, will explore the importance of an online sales counselor (OSC), how this role will shape the home buying process going forward, and ways to empower your OSC to be the voice of your company.
Here's what you'll learn:
- How your OSC can control lead flow depending on the needs of the builder, ensuring the sales team is never overwhelmed.
- How your OSC can set the right expectations from the very first contact so that customers understand the building process and are never caught off guard.
- Importance of empowering your OSC to be the company leader in customer service, so that buyers have the same great experience at every touch point thereafter.
. Participants can earn one hour of continuing education credits for the following professional designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP and MIRM.