Most companies have a website, Facebook profile and various other social media accounts. Often what they are missing is a marketing strategy to make them work together and produce results that meet goals.
NAHB's live online course, Social Media Marketing for Your Business
, taught over three consecutive Tuesdays, March 9, 16, 23, 1-3 p.m. ET, will help housing professionals think strategically about social media and how it fits into the big picture.
A well-designed marketing program must start with a strong foundation comprised of the company website, brand and content. After the foundation is in place, tactics like social media posting can be incorporated to drive traffic to the website and generate leads. This course will help participants craft a marketing plan that includes social media as a key component.
[caption id="attachment_20389" align="alignright" width="240"] Carol Morgan[/caption]
In this intermediate course, social media guru Carol L. Morgan, MIRM, CAPS, CSP, will show participants how to:
- Identify the fundamentals of a sound marketing foundation
- Recognize how social media relates to the company's marketing foundation
- Use content calendars to effectively plan and maintain a strategic program
- Identify and engage the right audience
- Start conversations today for sales tomorrow
is open until 3 p.m. ET on Monday, March 8. For questions about registration, please contact Deborah Krat at EdWebinars@nahb.org
Participants will learn six hours toward the CAPS, CGA, CGB, CGR, GMB, GMR, CGP, CSP, Master CGP, and Master CSP designations.