Upgrade Your Business Strategy with Insight from IBSx Game Changers


Back by popular demand, the Game Changers speaker series will be held during next week’s IBSx Virtual Experience, featuring thought leaders who are transforming the way we think about and address issues critical to the housing industry.

Game Changers sessions are open to attendees with an All Access Pass. Be sure to add these thought-provoking sessions to your IBSx schedule next week. And if you can’t make the times below, all education content will be available through March 31.

Confessions of a Corporate Futurist: Coming Trends That Will Drive Your Business Strategy

Tuesday, Feb. 9, 5-5:45 p.m. ET

Speaker: Sheryl Connelly, Ford Motor Company

As the in-house futurist for Ford Motor Company, Sheryl Connelly has been the driving force keeping the automaker ahead of the trends and anticipating consumer needs for more than a decade. In this compelling Game Changer session, Connelly will offer a look into the future and reveal how you can embrace coming change—rather than fear it—to open up tremendous opportunity for your business. Her unsurpassed ability to tap new customer opportunities in a highly competitive industry will prove invaluable and she offers strategies for taking full advantage of what’s next in housing.

Second Mile Service: Transforming the Home Building Experience

Thursday, Feb. 11, 4-4:45 p.m. ET

Speaker: Steve Robinson, Chick-fil-A

When Steve Robinson joined Chick-fil-A, the marketing doctrine of the day said that stakeholder and employee wisdom trumped customer experience. In a move that would help turn the brand into the fastest-growing fast food chain in the United States today, Robinson flipped the script and began placing customer experience above all else in every marketing plan he undertook. In this Game Changer session, Robinson shares what that meant in practice at Chick-fil-A, as well as what home builders can learn from the company’s “Second Mile Service” hospitality guidebook.

A.R.M.E.D.: The Military’s Top Lessons for Leading During Times of Change

Friday, Feb. 12, 11-11:45 a.m. ET

Speaker: Dr. Mary C. Kelly, Commander, U.S. Navy (ret), CEO of Productive Leaders

Companies are in a race to secure the right talent that will ensure their businesses survive and thrive amid a pandemic and shifting workforce. Team leaders are navigating the new ways of the workplace—remote work, less direct communication, employee loneliness and dissatisfaction. The U.S. military is unmatched in its ability to recruit, lead and build tremendous teams no matter how tough the situation. In this Game Changer session, retired Navy Commander, Dr. Mary C. Kelly will share critical lessons from her decades-long career in the military during both 9/11 and the Gulf War and in corporate America to provide you with the tools for strategically building a team to grow a business no matter what the conditions.

Register now for an All Access Pass or upgrade your existing registration to access more than 100 education sessions available starting Feb. 9.

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