The IBSx Start-Up Zone: Where Home Building Solutions Take Off

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Innovation has always been front and center at the International Builders' Show, and now NAHB is pushing the industry even further into the future by connecting emerging innovations with the building professionals that will purchase and ultimately harness these breakthroughs through the IBSx Start-Up Zone. If your product or service is in home building, remodeling, multifamily construction, property management, subcontracting, design, housing finance, building product manufacturing or other aspects of residential and light commercial construction and is less than 3 years old — your revolutionary idea should launch here. As part of the IBSx Virtual Experience, Feb. 9-12, 2021, the IBSx Start-Up Zone is a specialized pavilion destination showcasing up to 25 of the industry's most innovative new companies. IBSx attendees will hear pitches, view presentations and materials, and interact with key executives from these carefully selected companies during the virtual show. These four exciting days of product discovery and live engagement will also be available on demand through March 31, 2021. Products and services selected for this exclusive opportunity will receive a marketing package valued at more than $6,000, which includes instant sales leads from built-in virtual booth engagement options and tech, a listing in the IBSx New Product Directory, and much more. IBSx Start-Up Zone exhibitors are also automatically nominated for the "Most Innovative Start-Up" award, earning the winner additional exposure and bragging rights. The investment to exhibit in the IBSx Start-Up Zone is $1,000. Companies that want to be considered may submit their application at or contact Andrew Flank, NAHB's assistance vice president of partnerships and innovation, at 202-266-8059 for more information.

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