How to Talk About Careers in Construction in Your Community

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A chronic labor shortage in the housing industry is resulting in higher construction costs, increased home prices and lower economic growth. During Careers in Construction Month, or any time of year, it is essential for professionals working in the sector to communicate the value of a career in the skilled trades.

With so many training programs, pathways and sometimes parents to convince, where is the best place to start the conversation about a career in residential construction?

Share your story and talk about how the skilled trades can lead to a solid career and a well-paying salary. Many NAHB members and home builders associations (HBAs) across the country have ramped up outreach efforts and have shared these key points about the benefits of working in residential construction:

The Housing Industry is Hiring

During the pandemic, the home building and remodeling industry have remained relative bright spots for the overall economy. And, with residential construction deemed an essential business across the country during COVID-19, there were few layoffs in the construction sector. To help you promote construction jobs in your area, ads, posters and social media graphics are available on

Strong Earning Potential

The home building industry offers more than just another job, it is a pathway to earning a great salary. The top 25 percent in most construction trades professions earn at least $60,000 annually. Women in the construction industry earn 97 cents for every dollar a man earns, compared to 80 cents in other industries. Salary data for the top six trades is available on

A Solid College Alternative

In 2018-19, the average amount borrowed by bachelor's degree recipients who took out loans to pay for college was $28,800, according to the College Board’s Trends in Student Aid 2020 report. The skilled trades offer an alternative to the 4-year college track without the burden of sky-high student loan debt.

A Variety of Training Programs Available

HBAs across the country can connect students to apprentice programs or other job training programs. The Home Builders Institute has an online directory to help locate training programs in your area.

A Strong Sense of Accomplishment

Working in the trades brings a sense of satisfaction for completing high-quality work that contributes to home building and ultimately helping to fulfill the American Dream.

For ideas on how to reach individuals in your community to promote a career in the trades, consult NAHB's Careers in Construction toolkit for a variety of in-person and virtual event suggestions. To supplement your outreach efforts, visit NAHB's Workforce Development resources for videos, marketing materials, ads and social media messages.

Questions? Contact Greg Zick.

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