How Gen Z and Millennials are Changing Home Building Forever


Millennials and Gen Z are not only reshaping the economy, they're completely altering the home building industry. These generations expect unique experiences that are changing the ways we build and sell homes, forcing home builders to examine how they do business.

NAHB's webinar, How Gen Z and Millennials are Changing Home Building Forever, the fifth in the Best of IBS 2020 webinar series scheduled for Wednesday, June 24, 2-3 p.m. ET, will highlight how these consumers are making an impact on home design with their strong preferences for smart home technologies, energy efficiency and more workable spaces.

Learn how this home buying cohort is inspiring new communication protocols, influencing design spaces and driving technological advances.

Participants in the webinar will:

  • Learn why health, technology, environment and sustainable living are important to these buyers and how you can more effectively merchandise to appeal to these interests.
  • Identify how these two generations are changing the fundamentals of site location, size and space in urban areas and the suburbs.
  • Learn the style, color and design preferences of millennials and Gen Z.

Register Today.

Registration is open until 3 p.m. ET on Tuesday, June 23. For questions about registration, email

Webinar participants will earn 1 hour of continuing education credits for the following designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, and MIRM.

Subscribe to NAHBNow

Log in or create account to subscribe to notifications of new posts.

Log in to subscribe