Fine Tune Your Marketing Budget for 2020

Business Management
Are you a remodeler creating your marketing budget for 2020? Or a marketing professional with clients who would benefit from remodeling market data across the United States? To help you best allocate marketing dollars to achieve the highest ROI, NAHB developed the Remodeling Expenditure by ZIP Code Dataset. This resource contains demographics and dollar value estimates on home improvements undertaken by home owners in over 26,000 ZIP codes across the U.S. "NAHB's report on remodeling activity by ZIP code is one of the most useful tools we've found to be available in evaluating where a remodeler’s marketing resources need to be allocated," said Robert Kraay, owner of RT Marketing Inc., a marketing agency for remodelers and custom home builders. "Each piece of data in that report — housing stock, age, income, education and improvement spending — is a relevant indicator of potential remodeling activity." The downloadable data is available for a selected U.S. Census Division or for the entire United States. Additionally, historical datasets are available for each year between 2014 and 2018. NAHB members receive a discount on the 2019 datasets. Data points include:
  • number of owner-occupied homes
  • number of homes with improvements
  • spending per improvement
  • total spending in each ZIP code
  • household income levels
  • share of homes built before-1940, 1940-1969, 1970-1999, 2000-2009, and after 2009
  • age distribution of home owners
  • home owners' minority status
  • share of college-educated home owners
  • percentages of married home owners and home owners with children.
Act now to fine tune your 2020 budget before the year starts! Email Chantel Bartlett or call 202-266-8217 with any questions.

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