5 Ways to Build a Better Business with IBS Communities

Business Management
There are countless tools and resources available in today's market to help improve your business strategy, streamline and expedite your business processes, and target and amplify your message to prospective customers. But do you know how to effectively utilize all of them? Several presentations in the IBS Centrals and Communities aim to help attendees better understand the resources available to them to achieve business success. Whether targeting a specific industry niche or just looking for a crash course in tech tools, here are few highlights to plug into your calendar:
  • The Power of Podcasting: Boost Your Business & Create a Personal Brand — Tuesday, Jan. 21, 8-8:30 a.m. Building Systems Council (BSC) Hospitality Lounge (North 242) Creating a podcast is simple. Maintaining a podcast, growing your audience and delivering an impact for your business take focus. Learn how to leverage the power of podcasting and how podcasting can serve your broader marketing agenda.
  • Entrepreneurship: What It Takes to Succeed! — Tuesday, Jan. 21, 10-11 a.m. #NAHBNext Lounge, NAHB HQ (Grand Lobby) Entrepreneurs face a lot of obstacles to overcome that may not have clearly defined answers to each issue. If you are new to the industry, check out these informal 30-minute Q&As to get tips and tricks from current young professionals in the building industry!
  • Tech-Enabled Growth for Remodelers — Tuesday, Jan. 21, 12:15-12:45 p.m. Remodeling Central (North 259) Learn about new digital tools and trends to drive profit and sustainable business growth. Leverage virtual and augmented reality to supplement traditional training events, advance training and certification solutions. You will walk away with key takeaways and a lender's perspective on growth, profitability and efficiency.
  • To Infinity and Beyond: Taking Your Business to the Cloud! — Wednesday, Jan. 22, 11:15-11:45 a.m. NAHB Professional Women in Building Lounge (North 231) Plant your boots firmly on the ground, while taking your business soaring to the cloud. G Suites, I Cloud, Egnyte, Replicon, OneDrive, Azure are a few of the leading cloud-based business solutions. Uncover the mystery and determine what will best fit with your business needs.
  • Love Connection SEO & SEM: A Match Made in Heaven — Wednesday, Jan. 22, 11:30 a.m.- 12 p.m. 55+ Housing Central (North 261) We know SEO and SEM are important. But who really knows how to read website code, pick keywords, have a link-building strategy and keep up with changes in search algorithms? And what is a SERP anyway?! Geared toward 55+ buyers, this speed-dating style program introduces five quick insights to make your digital strategy work for you. Discover actionable tips to ensure optimal search results for your organization, along with resources that will help keep your digital campaign knowledge current.
In addition to the programming available in the IBS Centrals and Communities, be sure to check out the selection of more than 150 IBS Education sessions, including Tech Bytes, for more on the latest technology and tools to keep your business booming.

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