Top 3 Areas for Increased NGBS Certification Activity

Sustainability and Green Building
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More than 183,000 homes have been certified to the National Green Building Standard (NGBS) certification program and there are more than 122,000 units currently in the pipeline. NGBS certification can give builders an important marketing advantage. As the only residential green building standard approved by the American National Standards Institute, the program requires incorporating sustainable strategies in multiple areas of design and construction, such as lot development, resource, energy and water efficiency; indoor environmental quality; and operation, maintenance and owner education. Of the Realtors surveyed for the 2019 Realtors® & Sustainability Report by the National Association of Realtors, 34% reported that they had been directly involved with selling or buying a property that had green features in the previous year. Almost a quarter reported higher dollar values for high-performance homes. Promoting energy efficiency in listings was valuable to the sale for 69% of Realtors, and 59% of their clients were interested in overall sustainability. So where are these certified homes located? These maps show hotspots throughout the country for both NGBS-certified and current NGBS-registered projects. Knowing your local market is one factor to consider when deciding if green certification is a good business decision for you. If you are in a hotspot, certification may be important to keep up with the competition. If certification is not prevalent in your area, it is a way to provide a market differentiator. Heat maps have been created for both NGBS-certified and current NGBS-registered projects that let you see hotspots throughout the country. Two tiers of hotspots are evident for registered projects. The most intense areas of the country for certified projects are (in no particular order):
  • Reno, Nev.
  • Western Texas
  • Central Florida (Tampa, Sarasota and Orlando)
  • Dallas/Ft. Worth
  • North Carolina
  • Delaware
  • Northern Virginia
  • Albany, N.Y.
The most intense areas of the country for registered projects are (in no particular order):
  • Delaware
  • Central Florida (Tampa, Sarasota and Orlando)
  • Dallas/Fort Worth
  • Portland, Ore.
A secondary tier of activity was found in the following (in no particular order):
  • Denver
  • Chicago
  • Albany, N.Y.
  • Northern Virginia
  • Raleigh/Durham, N.C.
  • Miami
  • Tupelo, Miss.
  • Austin/San Antonio
After comparing the areas where certified projects are to where registered projects are, we predict an increase in activity in Portland, Central Florida and the Chicago area. Learn how to certify your next home to the NGBS. For more details about NAHB’s sustainable and green building initiatives, contact Sustainability and Green Building Program Manager Michelle Diller. To stay current on high-performance residential building, follow NAHB’s Sustainability and Green Building team on Twitter.

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