Resources to Promote National Homeownership Month in June

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Throughout the month of June, NAHB and its members are celebrating National Homeownership Month. And one reason home owners should also be celebrating: New research shows that the value of owners' equity in real estate continues to rise. The recent analysis, issued by the Board of Governors of the Federal Reserve System, finds that the value of owners' equity in real estate, the difference between the market value of owner-occupied real estate and home mortgage debt, rose by $1.3 trillion over the past four quarters. HBAs and members have a great opportunity to promote the benefits of homeownership in June. To support your outreach efforts, NAHB provides an online toolkit of resources that can be tailored to your local market. Toolkit highlights include:
  • Articles on topics of interest to current and potential home owners
  • Sample social media posts to use in June
  • Talking points and radio spot scripts
Also this month, NAHB is calling on Congress to address America's housing affordability challenge to enable more families to achieve homeownership. For a complete guide to promoting National Homeownership Month visit nahb.org/homeownershipmonth. Questions? Contact Anna Briseño.

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