When it comes to the top technology features that consumers want in their homes, the "eyes" have it.
Nearly half of prospective home buyers – 46% – want a security camera in their home, making this the top technology item on the list. Closely behind at the No. 2 slot, 45% of those surveyed desire a video doorbell.
This data comes from NAHB’s recently released report, What Home Buyers Really Want
. The report is based on a survey of recent and prospective home buyers (people who bought homes in the previous three years or are planning to do so in the next three years) about the features they want in a home or community.
The chart below shows the top 10 most-wanted technology features as well as the share of home buyers who currently have each particular feature.
The chart reveals that three of the four most-wanted features are security-related: along with a security camera and a video doorbell, a wireless home security system is also desired by at least 40% of home buyers. However, at most just 21% of home buyers currently have any one of these technology features installed, indicating that there is market growth potential for these items. By contrast, about the same share of home buyers who want a programmable thermostat (44%) have one already installed (41%).
NAHB economist Carmel Ford provides more analysis in this Eye on Housing blog post