How to Leverage Your Competitive Advantage

Business Management
Competitive advantage is a powerful and mostly untapped marketing and selling tool that has real marketplace impact. For many construction companies, recognizing and leveraging a viable competitive advantage is challenging. Oftentimes, competitive advantage is within reach, it just simply needs to be developed and strategically marketed. The Capturing Competitive Advantage webinar on Thursday, May 30, from 2-3 p.m. ET will identify, and effectively leverage differentiators to ensure the highest marketplace impact and implement strategies that positively impact your bottom line. Key takeaways:
  • Recognize and leverage a competitive advantage to attract the right customers.
  • Examine your value chain to reveal strengths, weaknesses and potential areas that distinguish your organization from the competition in the eyes of the customer.
  • Identify competitive advantages from the customers’ perspective to ensure the highest marketplace impact, and the ability to drive consistently higher profit margins.
Registration is free and open until 3 p.m. ET on Wednesday, May 29. If you have any questions, please contact Deborah Krat. You can earn 1.0 hours of NAHB continuing education credits for the following 12 designations: CAPS, CGA, CGB, CGP, CGR, CMP, CSP, GMB, GMR, Master CGP, Master CSP, MIRM.

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