Hold Your Most Successful Membership Drive Yet
NAHB’s spring membership drive is about to get underway, and to help kick it off, state and local home builder associations (HBAs) are sharing their best practices through Third Tuesday Townhalls. The first session for 2019 held yesterday focused on mastering the art of membership drives.
Guest speakers Gena Godinez, executive officer of the West Texas HBA, and Donna Barrett, executive officer of the Charlotte-DeSoto Building Industry Association, shared their top tips with the forum, along with additional input from the group.
Best Sources for Leads
- List of registered subcontractors from the building inspection department
- Lapsed membership lists
- Exhibitors at major events (e.g., annual home & garden show)
- IBS attendees
- Business cards from event attendees
- Utilize your leadership and long-term members by putting them in charge of teams or asking them to mentor other members.
- Engage members' competitive spirits — whether it’s pitting past presidents against young professionals or competing against other HBAs across the state.
- Provide incentives, from a "Hot Tamale" award to cash prizes — or even a trip to IBS. (Plus, Spike members who recruit five or more new members not only can attend the closing concert, but can gain access to a special VIP area.)