Consumers Rate Their Top Bathroom Features

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When it comes to what bathroom feature consumers desire the most, a fancy tub, shower or vanity — though high on the list — fails to make the top grade. Nearly four out of five home buyers — 78% — believe that a linen closet in the master bathroom is an “essential/must have” or “desirable” bathroom feature, putting it as the No. 1 most wanted bathroom feature. This data comes from NAHB’s recently released report, What Home Buyers Really Want. The report is based on a survey of recent and prospective home buyers (people who bought homes in the previous three years or are planning to do so in the next three years) about the features they want in a home or community. Two other features were rated as essential/must have or desirable by at least 70% of home buyers:
  • A shower stall and tub in the master bath (73%)
  • A double vanity (71%)
It is important to note that these two preferences have the highest shares of home buyers rating them as essential/must haves (32% each), more than any other bathroom feature listed in the survey. Another four features were rated essential/must have or desirable by at least 60% of home buyers:
  • A private toilet compartment in the master bath (65%)
  • A white toilet, tub and sink (63%)
  • Ceramic tile walls (62%)
  • A granite vanity (61%)
NAHB economist Carmel Ford provides more analysis in this Eye on Housing blog post. More facts about what buyers really want in their bathrooms and in other rooms are available at, where the latest edition of What Home Buyers Really Want can be downloaded at a member discount.  

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