Consumers Weigh in on Kitchen Preferences

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When it comes to countertop material and appliance color, consumers have a clear preference. Findings from NAHB’s recently released report, What Home Buyers Really Want, reveal that more than half of home buyers (57%) want granite or natural stone countertops. Quartz/engineered stone comes in at a distant second place, preferred by 21% of buyers. Solid surface received a thumbs up from 12% of those surveyed, while just 8% opted for laminate. In terms of appliance color, the report also showed there was no contest. Two-thirds of home buyers, or 67%, want a stainless steel kitchen appliance, while just 15% each prefer white or black, respectively. The remaining 3% of home buyers cited a preference for some “other” color. There appears to be no clear-cut favorite when it comes to finish and color preferences of kitchen cabinets. About the same share of home buyers give traditional and contemporary cabinets the same desirability rating: 62% and 58%, respectively. Almost a third of home buyers (32%) want white cabinets — not much higher than the 26% who prefer a medium brown cabinet color. Significantly smaller shares of home buyers want dark brown cabinets (13%), gray (10%), beige (8%) or black cabinets (5%). View this Eye on Housing blog post to find the 10 most wanted kitchen features. More facts about the materials and colors that home buyers want in their kitchen and in other rooms are available at, where the latest edition of What Home Buyers Really Want can be downloaded at a member discount.

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