Remodeler's Business Focus: 'Grow Responsibly'

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[caption id="attachment_14838" align="alignright" width="300"] Kurt Clason is the NAHB Remodeler of the Month for March.[/caption] Finding labor continues to be the biggest challenge for the large majority of home builders and remodelers. It's no different for Kurt Clason, CAPS, owner of K.A. Clason Fine Woodworking in Ossipee, N.H. But he's learned a key to success is "responsible growth." "After the recession, we grew too fast and irresponsibly with a hard impact on our finances," Clason said. "We learned from that experience, will be working with a marketing agency and have hired a bookkeeper to help us grow responsibly. We are actively looking for new people who want this to be their last job, [and] we are looking at benefits that we can offer our current workforce so we can stay competitive." Doing quality work and surrounding himself with the right people are reasons why Clason has enjoyed great success thus far in his career, and why he's been named the NAHB Remodeler of the Month for March. In addition to finding the right employees, finding the right clients is also critical to his business. Clason says he developed a great working relationship with a local architect who now oversees much of the design responsibilities for Clason's company. The architect helped connect Clason to a solid base of customers, many of whom have the types of project requests that align well with his company's strengths. "We work in an area that is primarily second homes, so the desire to make older homes more open-concept and to let light in is paramount," Clason said. "A lot of the older houses are grandfathered for setback from the water, so they are in higher demand. We've worked with local municipalities and architects to keep these old homes close to the water without harming the environment." Above all, Clason says the feeling of satisfaction he gets at the end of a project is the best part of the job. That's also what motivated his son to leave his law practice and come back to work with him. "There is something extremely satisfying to be able to build something for someone that comes out exactly the way they wanted it," Clason said. "Or sometimes to build something that you didn’t think possible before starting is awesome." In a recent Q&A for Qualified Remodeler, Clason goes into more detail about his business focus and what he's doing to help build up the next generation of remodelers. Read the full article here. Know a professional remodeler who takes remodeling to the next level? Nominate him or her for NAHB Remodeler of the Month.    

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