Inaugural Safety Zone at IBS a Huge Success for Attendees and Exhibitors

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[caption id="attachment_14742" align="alignright" width="300"] IBS attendees gather at the Jobsite Safety Zone for a reception.[/caption] The first ever Jobsite Safety Zone at the International Builders’ Show held last month in Las Vegas was a tremendous success for exhibitors, attendees and NAHB alike. Plans are in the works to bring back, and even expand, the Safety Zone in 2020. “The Safety Zone was a great idea,” noted C. Todd Himle, national account manager at Super Anchor Safety, a Zone exhibitor. “Everyone we spoke with had specifically sought out the Safety Zone to learn everything they could about working safely and in compliance.” The IBS Jobsite Safety Zone began as a partnership between NAHB’s official safety sponsor, Builders Mutual Insurance Company, and the Job-Site Safety Institute (JSI) to showcase the latest workplace safety solutions with daily microlearning presentations and exhibitors specializing in cutting-edge construction safety products. “We are so pleased with the overwhelming response JSI received during this year’s International Builders’ Show,” said Mike Gerber, president of JSI. “There was a constant flow of people in the booth, and engaging demonstrations and discussions reinforcing the importance of safety in the industry.” Once the plans for the Safety Zone began to come together, existing and new exhibitors expressed interest in purchasing booths in or near what was rapidly becoming a large physical presence on the show floor. A dozen safety-focused exhibitors made up the freshman class of Safety Zone partners. The result was a 2,000-square-foot area in the North Hall of the Las Vegas Convention Center dedicated to safety in the home building industry. The Zone saw a ton of traffic in the three days of IBS and became a destination for many attending the show. “We really enjoyed participating in the inaugural Jobsite Safety Zone,” Brad Hammock of Littler. “Gathering safety-focused vendors all in one area helped to enhance the interest of attendees in our safety-related services. Plus, there was just a lot of positive energy in the entire area. We plan to participate again in 2020.” That universal desire to return is, in part, what drove NAHB's decision to bring back the Safety Zone in 2020, the true mark of success for any first-time endeavor. There are even talks about expanding the Zone’s presence next year. “The Jobsite Safety Zone really brought quality people to our booth,” said Dave Francis, national safety director at Little Giant Ladder Systems. “We’ll be back next year.” The IBS Jobsite Safety Zone is an extension of the Safety 365 campaign to provide information and resources to help keep construction workers safe, and eliminate preventable accidents and citations. For more information on the Jobsite Safety Zone, please contact Rob Matuga.

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