Discover How to Build an Effective Brand

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[caption id="attachment_14021" align="alignright" width="300"] Game Changers speakers Luke Sherwin and Koda Wang[/caption] Creating a relevant brand in today's socially connected, on-demand business environment is far more complex than ever before. Reputation, trust and the consumer experience have become as equally important as what you build, and all must be considered and carefully aligned. The NAHB International Builders’ Show® (IBS) Game Changers session "Renovating Your Brand Strategy" will explore how you can effectively build a powerful brand. Start-up veterans Koda Wang, former COO at Huffington Post and CCO at Rent the Runway, and Luke Sherwin, co-founder of the online mattress company Casper, will share their insights into establishing and managing long-lasting brands. Read more about this session and keep up-to-date on IBS programming and special events on the IBS blog.

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