Shirleen Von Hoffmann More about Shirleen Von Hoffmann She is fondly recognized as "The Queen of Sales" and known as Queenie to her friends. In her 37-year real estate sales career, Shirleen has only focused on New Homes and is a nationally recognized New Home Sales expert. She earned her reputation as "The Queen" from being an Award Winning Top Performer, always ranking in the top 1% of her peer group. She believes Sales is simple, know your business, make solid relationships, communicate, set and surpass expectations, continuously hone your skills and always ask for referrals. She has shared her knowledge as a Builder Division National Director and a Certified Sales Coach and Consultant for the past 15 years. She is a Speaker, Author, California Broker and has her MIRM, CSP and CMP from NAHB. She owns Home Builders Edge a Consulting and Coaching firm and Home Builders Edge School where New Home Sales Agents and Lenders can find online training and certifications at their fingertips. She is tenacious, to the point and speaks in a simplistic sales language that sales people understand. In her latest book, Secrets of Top Producers, Shirleen teaches selling techniques to New Home Sales Professionals with her no nonsense approach. Shirleen is a four-time published Author and also writes sales articles for NAHB's National Sales and Marketing Channel and Idea's magazine, Scotsman Guide, National Mortgage Professional, Mortgage Executive Magazine, Metropolitan Builder and many other builder industry trade magazines. Shirleen is a regular speaker on Sales and Marketing trends and topics at the prestigious International Builders Show in Las Vegas and Florida and at various Builder Industry Events and Meetings throughout the United States. You can view many of her articles at