Michael Saucedo More about Michael Saucedo Mike Saucedo has more than 15 years of experience building brands and campaigns across multiple categories and media touchpoints. As a Senior Associate of Brand Architecture, he plays a key role in connecting planning and landscape architecture with brand equity. Mike has an insatiable curiosity, keen intuition, and analytical creativity that allow him to see the forest for the trees. His experience includes realestate branding throughout Colorado and Arizona as well as consumer goods branding, advertising, website development, and social media marketing for Fortune 500 companies like Coca-Cola, P&G, Nestle, Victoria's Secret, Kellogg's, Miller-Coors, and Osprey.