Lita Dirks More about Lita Dirks Lita Dirks is the owner of Lita Dirks & Co., an award-winning, nationally recognized leader in model home merchandising. Lita’s contributions to the industry include judging national and regional design competitions, conducting lectures and seminars, and authoring nationally published articles. Her professional affiliations include MIRM (Master in Residential Marketing), ULI (Urban Land Institute), NAHB 55+ Housing Council, NAHB Design Committee, NSMC (National Sales & Marketing Council), IIDA (International Interior Design Association), as well as a Seniors Housing Marketing Specialist with a CAASH designation. Lita has served on the IRM Board of Trustees and the NAHB 55+ Housing Council Board of Trustees, as well as the NSMC Board and NAHB Design Committee. Currently, Lita sits on the ULI Lifestyle Residential Development Council. She has chaired most of the NSMC and IRM Committees, including Chairman of The National Awards in 1992. In addition, Lita was awarded the IRM Presidential Award two years in a row and in 1993 was honored by the NSMC as the recipient of the prestigious Bill Molster Award. She was named as a “Legend” by the Home Builders Association of Metropolitan Denver in 2016. Most recently, she was inducted into the Best of American Living Hall of Fame in 2017.