Joe Reuth More about Joe Reuth With a background in B2C and B2B lead generation as well as paid and organic search engine optimization and marketing, Joe has spent over a decade entrenched in helping businesses get more out of digital. As the Co-Founder and Director of Digital Marketing at Builder Marketing Edge, he has spent the last 8 years helping home builders of all sizes (from top 15 to custom home builder) cost effectively generate more leads, more model center traffic, and qualified prospects. Having worked both on the builder side and the agency side, Joe has a deep understanding of the challenges and playing field builders operate in marketing their communities. He attends several digital marketing conferences each year and incorporates the most current digital tactics and strategies alongside industry best practices within the home builder niche. Joe is a member of NAHB's 55+ Council and is Google Mobile Adwords Certified.