Jay Goldberg More about Jay Goldberg Jay Goldberg is Vice President Sales & Marketing for Traditions of America, a builder of 55+ communities in the Mid-Atlantic. He has been involved in the marketing and sales of new homes for the past 30 years. His professional career includes 17 years representing local and national developers on the advertising agency side of the development business through creative and media strategies. Now on the client side of the new development business Jay has over 18 years in management roles for public and privately-held homebuilders with a strategic focus on achieving sales and closing goals along with managing marketing and sales budgets by project, division and region. He is a well-respected speaker on a local and national level with participation at IBS, local and regional Homebuilder’s association conferences and awards programs and has held the MIRM designation since 1990.