Jack Armstrong More about Jack Armstrong Jack Armstrong is president of ACUMEN, LLC, a boutique sustainable marketing, advocacy and business communication consulting practice, founded after his 24-year career with BASF – The Chemical Company. Key focus areas include energy efficiency/durability for sustainable construction in the built environment, in addition to B2B supply chain, life cycle analysis, and federal/state/city advocacy messaging along the entire value chain. Armstrong has specific public relations and speaking experience with B2C messaging linked to high-performance attributes enabled via products of chemistry. Selected clients include the American Chemistry Council (construction value chain outreach for chemicals of concern) and the Structural Insulated Panel Association (executive director & chief operating officer). Armstrong previously served on the board of directors of the Sustainable Building Industries Council, Structural Insulated Panel Association, and on the board and as Sustainability Chair of BPA – the worldwide consumer and media audit association in New York City composed of brand owners and advertising agencies. Currently, he serves on the boards of Energy & Environmental Building Alliance and Team Zero (formerly the Net Zero Energy Coalition). Additionally, he was a member of the United Nations Environmental Program Sustainable Building Climate Initiative Materials Advisory Committee and Chair for the Building & Construction Materials Issues Team of the American Chemistry Council’s Plastics Division.