Erik Cofield More about Erik Cofield Erik is a Certified Graduate Associate with the NAHB and is a senior level business strategist, manager and revenue generator. He has provided Management Consulting services for many types and sizes of companies in the construction vertical: production and custom builders; developers; remodelers; trade partners and industry specific software companies. He has presented numerous times at IBS, provided content to media outlets, written an “Ask the Techspert” column for HBA magazines, ran the GHBA Education program in to one of the largest in the country and worked with hundreds of companies and builders in his over two decades in this industry. His book, “Turn-101 Ways to Improve Your Business-NOW” was carried by BuilderBooks at IBS 3 years in a row. He gets high scores and audiences like his energy, humor, and his no BS engaging style. He tends to put in surprises in his presentations and has been known to toss candy to audience members who answer questions correctly. His educational non sales approach gets high marks.