Elton Mayfield More about Elton Mayfield Elton Mayfield is a co-founder of ER Marketing. His 30-year career spans media, production, finance, and marketing roles, and includes companies from ad agencies to casinos to building products. ER Marketing has been named the Agency of the Year by the Construction Marketing Association for the past 3 years. Elton is a past speaker at the International Builders Show, the Remodeling and Deck Expo, the largest B2B marketing conference in the US as well as numerous NAHB and NARI chapter events. Elton has been a resource for articles appearing in several industry publications, ranging from ProSales to the Lumber Co-operator. The agency clients include national manufactures, distributors, dealers and builders. As an early adopter of technology and communication channels, Elton has become a leading advocate of the use of social media, digital technology, and their effective integration as a marketing and sales tool. Growing up in a family owned construction business; Elton began working as an eight year-old on job sites during summer break. A self-confessed DIY junkie, he’s finished his family’s basement, built his deck, remodeled his kitchen and installed hardwood floors—and that’s just on his current home.