David Betcher More about David Betcher Dave has been in the homebuilding industry for almost 20 years and has been an executive with Lasso Data Systems since its inception. He has presented the benefits and best practices of technology in marketing, sales and customer service to builders and developers around the globe including the US, Canada, Mexico, Europe. Dave has trained over 1,000 builder representatives, both onsite and online, about the power of CRM; including Lead Management, Sales Process, and Email Marketing. His deep understanding of the residential housing industry provides a unique value perspective for both sales professionals and management.