Cassie Cherry More about Cassie Cherry As Director of Marketing for Danielian Associates Architects + Planners, Cassie Cherry provides strategic marketing direction, trends analysis, market research, and brand management throughout the organization. With over 15 years of experience in marketing within the homebuilding industry, she works with the teams' architects and planners in bringing demographic information into design, improves client engagement, creates consistency across all marketing channels, and grows brand awareness. Cassie has a knack for combining technical expertise with marketing finesse and uses this foundation while working closely with DA’s Principals, Associates, and Project Teams, ensuring the firm is collectively building long term, trusted relationships with each client. A frequent speaker at industry conferences, Cassie received her bachelor’s degree in Social Sciences from the University of California at Irvine and maintains active involvement in NAHB, CBIA, ULI, and BIA.