Bill Doughty More about Bill Doughty Bill Doughty is a Digital Strategist at Group Two Advertising, a full-service agency focused solely on home builder advertising. Bill and his team directly manage millions of dollars in Google advertising, and understands what motivates home buyers to take action online. He creates and manages data-driven digital marketing campaigns focused on driving qualified leads for home builders of all sizes from coast to coast. Having worked with hundreds of home builders, Bill uses his experience to share actionable insights, strategies, and previews of what’s coming next at industry conferences, including IBS 2020.