Lita Dirks More about Lita Dirks Lita Dirks, owner of Lita Dirks & Co., is an award–winning, nationally recognized leader in model home merchandising and interior design. Lita consistently judges national and regional design competitions, conducts lectures and seminars and authors nationally published articles. Her professional affiliations include MIRM (Master in Residential Marketing), Urban Land Institute Lifestyle Residential Development 55+ Council, Design Committee, NSMC (National Sales & Marketing Council), IIDA (International Interior Design Association) and she is a Seniors Housing Marketing Specialist. Lita has served on the IRM Boards of Trustees and NAHB 50+ Housing Council Board of Trustees and has sat on the NSMC Board, NAHB 55+ Council and the NAHB Design Committee. She has chaired almost all of the NSMC and IRM committees, including in 1992 when she was Chairman of The Nationals Awards. Lita was also named as a “Legend” by the Home Builders Association of Metropolitan Denver and, most recently, she was inducted into the BALA Hall of Fame.